Amazing How To Make Money Internet Marketing Tips
One of the quickest ways to make money online is through the search engine PPC. But, you have to do it right because one of the quickest ways to lose money on the internet is through search engine PPC.
Pay per click is a form of advertising where you only pay for the ad space if someone clicks through and lands on your website. Google’s Adwords is the largest network of search engine PPC. Yahoo and MSN constitute the “second-tier” while several less expensive engines can deliver targeted traffic starting at only 1 cent a click.
While some of the third-tier ad networks still rank the ads according to the maximum bid, Google revolutionized search engine PPC when they set Adword’s functions to rank ads on a combination of the price of the ad and the click-through rate. Yahoo and MSN quickly followed suit.
The logic behind this is that if Google gets $1.00 for an ad that 100 people click through and $0.50 for an ad 500 people click through, they will make more money off the lower-priced ad. Therefore, they will reward the lower-priced ad with higher placement on the search results.
That’s good news for strong copywriters. If you can convince people to click on a 95 character ad, you will get more traffic at a lower price.
Now, some copywriters get pages and pages of copy to sell something. As a PPC copywriter, you have only a few characters. So, you have to make every one of them count.
The actual number of characters varies from an ad network to ad network. Google Adwords allows you 25 characters in the headline and two 35 word body text lines. You also get to place a link to your website in the ad.
One way to get search engine users to click through to your web page is to list a benefit in the form of a question. For instance, “Do you want to get rid of acne forever?” is a benefit in the form of a question.
When you set up your campaigns, you will want to have the main keyword appear in your ad. This becomes bolded when a person types the keyword into the search engine and draws a viewer’s eye to the ad. For instance, if you have a product about weight loss, write one ad featuring the word “weight loss” and another ad featuring the word “diet.” If you go with “diet” when someone types in “weight loss,” you might list your ad, but you won’t highlight the keywords. Think of all of the variations of your word like “lose weight,” “keep the weight off,” and “lose fat.”
Another factor you should consider when developing your ads is keyword competition. Unless you have the money to blanket your market, you will want to choose keywords without much competition. This way, you can get keyword terms that deliver traffic to your site for less money. As I write this, to get the number 1 position on the keyword “fast diet,” you would have to pay $6.26. However, there are a wide variety of keywords going for $0.05 – Adword’s minimum amount. These include “your weight loss” and “lose weight metabolism.”
Finally, it is important with any Search Engine PPC campaign to constantly test and tweak your ads. You need to know what ads are being clicked on and what ads are converting. You can use the Google analytics program to tell you this.
You can make a fortune or lose your shirt on Search Engine PPC, so learning everything about the system is important before you commit your hard-earned dollars.
Secret Of Effective Internet Marketing
When you hear complaints from people who’ve tried going into business online and failed, the chances are that it’s not that their efforts were wrong; they just weren’t practicing effective internet marketing.
This is where many internet marketing centers and programs you can purchase fail the average business person. They introduce different ways you can promote your business online, but they only go that far and stop.
They don’t give in-depth information about tweaking these techniques to make them work for you and what to do if they don’t seem to be working.
There’s only one true secret to effective internet marketing: Reevaluate often and change tactics when necessary.
Most sources of information you’ll find on internet marketing urge you to try many different promotion models. Traditional ads, pay-per-click marketing, search engine optimization, joint ventures, and various other very good suggestions for ways to get your product or service out in front of those who would need or want it. So you’re introduced to all these various ways of marketing.
Then many people think that’s all the information they need, so they jump in with both feet, blow their budget on pay-per-click advertising or some other expensive promotion.
The reasoning is that the profits made from this promotion will replace the funds spent and even increase them for the next advertising campaign.
Unfortunately, it rarely works just this way. A person will often put these marketing techniques into effect all at once, hoping for a large return, but instead, very little happens, and now there’s little budget left to try again.
While there’s nothing wrong with advertising campaigns that cost, like pay-per-click marketing, this type of promotion isn’t right for every business, despite what the expert might say. And it’s hardly effective internet marketing to start with pay-per-click spending.
Most fail is that they don’t carefully monitor every type of marketing they have in place. Effective internet marketing isn’t done once and forgotten, left to work behind the scenes to generate huge profit.
It’s an evolving process, one that takes regular adjustment and change to be truly successful. And you really can begin this process without spending very much money, and sometimes without spending anything at all.
Aim for the lower-cost forms of marketing first. Article marketing, for instance, and filling a blog with fresh keyword-optimized content to attract good search engine ranking, effective internet marketing, and a great start. Yes, you’ll want to optimize your web content, even if you have to pay someone to do it correctly.
But hold off on the expensive pay-per-click campaign until you see which keywords and which articles and blog posts are referring you the most customers. Then put your money where your customers are, in essence, by creating a pay-per-click campaign based on results you’ve already seen with other methods.
Effective internet marketing requires you to reevaluate this often because your best keywords can change even from day to day.
Sell Online Products through Affiliate Marketing Strategies
Do you want to sell online products? It is actually not all that difficult to get started selling products online.
You don’t even have to create or develop your own product to sell online products. Affiliate marketing is a strategy where you sell other people’s products.
In affiliate marketing, you are the middleman between a buyer and a seller. Your job is to pre-sell products and deliver warm buyers to the end seller’s home page.
Pre-selling is an art that not everyone has mastered. You may be so used to the continual onslaught of advertising that you think to sell online products, you have to “sell, sell, sell.” In fact, you are better off providing a good user experience to your visitors and then making softball recommendations to people who have come to trust you.
For instance, if you want to sell an ebook on planning a wedding on a budget, you could create a blog about your own wedding.
You could talk about the trials and tribulations of mother-in-law interference, dieting so you can fit into the wedding dress, and how your caterer canceled at the last minute.
Then, from time to time, you will mention just how much good advice you’re getting from an ebook you bought which has helped you to plan your wedding on a budget. Please include a link to the wedding book with your affiliate code embedded into it.
Another way to pre-sell to your visitors is to offer a free report in exchange for their email addresses. You can put affiliate links for 5 or so products in the report.
But, once you have their email, you can continue to promote products. There are two ways to do this. One is to offer a series of emails offering useful advice and have an inconspicuous link to an affiliate product at the end of the email. The other is to send stand-alone advertisements to your list from time to time. Remember that you can’t just “sell, sell, sell” even in email marketing. You have to deliver good value to the customer continually.
If you want to sell online products, the opportunities for the type of products available abound.
- One way to find products is to look at major networks like LinkShare, ShareASale, and commission junction for physical products and Clickbank for digital products.
- Another strategy is to go to large stores such as Walmart and Amazon that offer various products to promote and set up an account directly with them.
- A final strategy is to type in your keyword and phrase “affiliate product” into a search engine. For instance, a “Debt Relief” + “Affiliate Program” search turns up more than 90,000 results. Many of these are affiliate programs in the debt relief niche.
Start to sell online products today through affiliate marketing strategies.
Should You Pay an Affiliate to Promote Your Product
Many product owners wonder whether they should pay an affiliate to promote their product. While I think the answer is yes, there are exceptions to paying an affiliate.
You can only get so many people to come to your website on your own. Your pay-per-click resources are limited, and you can only write so many articles and create so many backlinks before your time is exhausted.
If you have an army of affiliates promoting your product, you will simply be able to make more sales. If your affiliates aren’t poaching off the sales, you will make yourself, paying affiliates to market your product is a simple decision.
If you were selling chocolate chip cookies, each additional dozen cookies would cost you money to produce. But digital products are unique. It costs you almost the same amount of money to produce one product to produce a million. Therefore, why wouldn’t you want to pick up low-hanging fruit by paying affiliates to promote your product?
Once you get a customer, you can sell to him or her for life. If you have structured your product line correctly, you can pay an affiliate 75 percent of the original purchase price but continue to market to that customer for the rest of his life without paying the affiliate any additional money.
Affiliate marketers are very good at their area of specialization, or they wash out quickly. Some are experts at pay-per-click and know how to deliver traffic to your site that converts. Others put in the time to write articles that pre-sell customers on your product before they ever land on your page. Video marketing, forum marketing, and classified ads are other specialties of affiliate marketers.
So, are there times when it makes little sense to pay affiliate marketers? Yes, there are.
If you will only sell 100 of an item and have 1,000 responsive people on your personal email list, you will probably not want to pay affiliates. When you can sell out the subscription yourself, there is no need to split the proceeds.
Another time when you may want to consider not using affiliates, control how the product is marketed. When you open the product up to affiliate marketers, you lose control of the advertising process. Marketers could spam safelists or classified sites and give your product a bad name.
Most product owners, however, find that the benefits outweigh the downsides of paying affiliates.
Clickbank is the most popular way to set up an affiliate program for digital products. PayDotCom tried to give ClickBank a run for its money but hasn’t taken off as well as the promoters hoped. You can also set up a script to run an affiliate program. The $7 script and Rapid Action Profits are two scripts that let you pay affiliates.
Start a Computer Business in Your Spare Time
There’s never been a better time to start a computer business. While the overall economy is in the tank, advertising expenditures on the internet are constantly going up.
The internet is sucking all of the advertising from print and television.
What is even better is that it is straightforward to start a computer business. There’s minimal cost involved, and you can get started in your spare time without leaving your job.
The first thing that I have to tell you about starting an internet business is that there is no single model to follow. Many people who want to get started online find that there are so many models that it is overwhelming. When you do your research, keep in mind that there are many ways to make money, and you have to find the one that is right for you.
There are three different basic business models for those wanting to start a computer business. You can either create a product to sell yourself, sell other people’s products, or provide a service. All business models boil down to one of these three concepts.
When most people think of products, they think of physical goods. Indeed, you can sell physical products like crocheted doilies or your home-baked chocolate chip cookies through the internet. But remember, when people go online, they are largely looking for information. So, creating an information product is the fastest way to make money online.
Interestingly, people will pay $15 for a paperback book at the bookstore that runs 300 pages, but they will pay $47 for a 60-page ebook that they download and print out on their own paper. However, that’s the economic reality of the internet. And, instead of having a publisher who gives you a dollar or two for the product, you get to keep the whole amount.
The next thing you can provide is services. If you write well, have graphic design skills, or whip up a software program with ease, you can offer your services on the internet. There are sites like elance and rentacoder where buyers and sellers of such services meet. You can also go to forums where internet marketers chat and strike up relationships with people who can help you get started and who want to use your services.
Finally, if you want to start a computer business, you can sell other people’s products. This is called “Affiliate Marketing.” Basically, you are the middle man between the buyer and seller.
You can sell physical products ranging from housewares to diamond jewelry as an affiliate marketer. You can also sell other people’s information products.
Affiliate commissions range from 4% to 75% of the total sale price. Because many information products offer 75% of relatively high purchase prices, many affiliate marketers begin by selling information products. The largest clearinghouse of information products is clickbank.com, where 10,000 products are available for you to sell.
Once you choose a business model, you can begin to figure out how to make sales. But don’t jump around from one thing to another, always hoping to jump the “next big thing” bandwagon. Rather, decide on a model that works for you and run with it. That’s how you start a computer business in your spare time.
True Value Of An Internet marketing Center
An internet marketing center online should be your place for finding good promotional ideas, marketing help, and information about various programs available online.
It should be the equivalent of a small library that’s focused on nothing but helping you succeed in business and assisting you in finding the best way to marketing your product or service online.
While there’s no doubt that it’ll try to sell you something, perhaps many things, there should be enough free and complete information there to keep you well-informed and assisted whether or not you spend a dime.
When you’re looking online for answers to marketing and promotion questions or looking to see how others have solved the problem you’re facing, you’ll find a lot of information that’s designed only to get you to spend your money.
This type of information becomes quite easy to spot after a while. You’ll think you’re finding an article that’s going to help you with your dilemma or give you some idea for your new marketing campaign, and instead, you face one long page extolling the benefits of a package that’s for sale.
You’ll probably find an internet marketing center with the same type of search, but this time you’ll actually find some good and helpful information right along with the products for sale.
The sales pitch will be about the same it’ll explain to you how you need a particular product, maybe several products, and you’ll soon wonder how you ever got along without some of them. That shows the effectiveness of the internet market center and its own promotion goals.
At least if you’re reading about promotion and how to sell from within site like that, you know that they practice what they preach.
Any site where you find information that helps you is useful.
But it’s important, particularly with an internet marketing center, you learn to weed out the useful information and disregard the rest. This isn’t always easy, especially when you first discover sites like these.
It tends to all seem useful. And the long sales letters with all the testimonials are very compelling. But it pays to go slowly and never make spur-of-the-moment purchases from an internet marketing center.
The chances are good that you’ll find the same marketing and promotion information for free, and you won’t need to spend all that money on “insider secrets.”
An excellent website of this sort will have a forum or message board where visitors can interact and ask questions about various aspects of internet marketing, the different programs available, and specific strategies and opinions.
Some sites offer these forums to people who have paid a membership fee or purchased a certain product. But if you look carefully, you’ll find other sites that offer free forums to anyone interesting in marketing and promotion online.
Overall, a good internet marketing center with active user forums to bounce ideas off other marketers can be a valuable tool in your marketing arsenal.
What Is the Definition of Marketing
If you asked many people for the definition of marketing, you’d get many wrong answers. At the very least, some would be right or be on the right track but still give an incomplete answer.
Many people would answer that marketing was advertising or promotion when actually that’s only part of the answer. Marketing is everything you do to get your product or service noticed by the customer, including advertising and promotion.
If you learn the definition of marketing from a textbook, it’s even more involved and detailed. Marketing is broken down into what’s known as the 4 Ps. These make up the “marketing mix,” as Harvard business professors defined it in the 1960s. Product, price, placement, and promotion.
The product means the product you’re offering and all it entails like its warrantee, guarantees, etc. Pricing is simply the act of choosing an appropriate price for the product. This can include things besides money, like time and energy.
Placement is the distribution of the product how it gets into the customers’ hands. Point-of-sale, retail, online, which are the product is sold in, the demographic, and exact selling environment all make up this part of the definition of marketing.
And finally, the last P, promotion includes advertising, publicity, selling philosophies, and branding rounds out what marketing is and what a good marketing strategy must consider.
This 4 P model works best when applied to consumer goods of fairly low to moderate cost. High-end items require adjustments to the definition of marketing to make them successful.
And the terminology used when it comes to marketing a service is different and a bit more complicated, warranting 3 more Ps on top of the original 4.
People become one of the crucial factors in the definition of marketing a service. Each person, a customer, comes into contact is even more important than usual when service marketing.
This P can also refer to the customers. Process refers to the process of providing the service. Physical evidence is a part of the definition of marketing services that no one would consider purchasing a service without.
This makes up all the testimonials and case studies that show how other people liked or were helped by the product. Since a service can’t be seen or felt until it’s delivered, this evidence that others benefited from the same thing is significant.
Web marketing has its own set of 4 Ps, as well. Personalization is an important part of marketing online because it allows customers to create their own products.
Participation in a company’s website and activities attracts customers. Predictive modeling is a term that refers to the mathematical formula for sales models that most of us never need to know about it.
And peer-to-peer is an important and relatively new term. Social networking and social bookmarking are two prime examples of this. Peer-to-peer or word of mouth is a crucial part of the definition of marketing successfully online.
Why Hire An Internet Marketing and Advertising Company
When promoting your company online, you might have considered hiring an internet marketing and advertising company.
Because of the importance of marketing and the time and effort, it takes, hiring someone to do it for you can be a good idea.
Not only will it allow you more time to work on your business instead of worrying about marketing, but you’ll also benefit from having an internet marketing and advertising company working on your campaign.
Unless a person spends a great deal of time keeping up with internet marketing techniques, it’s tough to stay abreast of new ideas and marketing methods.
However, an internet marketing and advertising company makes this their business, so they always have the latest and best information for marketing a business online.
A long-term campaign with an internet marketing and advertising company will probably be a considerable expense.
But before you discount it based on cost, consider the value of what you’ll receive rather than the dollar amount you’re putting out initially.
A good internet marketing campaign can offer returns far and beyond what you spend; of course, it wouldn’t be worth it otherwise. But the returns you’ll receive from expert advice and promotion from an internet marketing and advertising company won’t start and then stop; they should continue for some time.
If you’re already in an established business and your numbers need a boost, hiring experts shouldn’t be too much of a hardship.
You already know that the money you put into advertising and promotion flows back to you many times over, and you probably have more capital available to enter into such an agreement. If you’re starting in business, consider the money you spend on good promotion and advertising now a very vital expense.
If you can get started on the right foot getting your brand recognized in the right way and the right places, you’ll have overcome one of the hurdles everyone starting an online business has to face.
Working with an internet marketing and advertising company doesn’t take you out of the promotion equation. Usually, it’s more a partnership than a simple delegation of promotional tasks.
Once you decide which direction to move in, the company may handle many day-to-day promotional activities like blog posts, social networking, and social bookmarking.
But not before you, along with them, have decided which aspects of your business to focus on and which market to target.
Working with the experts, especially in the beginning, can also be a learning tool should you ever want to get more involved with your business’ internet marketing and promotional efforts.
Or you can have staff who work with them closely and learn the many techniques they use to best market your company. Then you can take back some of the promotional tasks should you want to, or should you want the internet marketing and advertising company to focus on another area of your business.
Why Strategic Marketing Planning Is Critical And Necessary
Even before the days of the Internet, when you did advertising solely through television, billboards, magazines, radio, and direct mailing, strategic marketing planning could often make or break a company.
Considering the high cost of all forms of marketing, making a mistake about where to advertise and whom to focus the advertising on could lose a company thousands upon thousands of dollars.
While some forms of advertising and promotion are much less costly today, planning your advertising strategy for success is still just as important.
An old saying says that embarking on anything without a plan is a little bit like trying to get to a place you’ve never been without a map.
And people who make plans and write down their goals are indeed more likely to achieve them than those who have a general idea of where they’re going and no real concrete plans about how to do it, and no definite idea about when they should arrive.
Your strategic marketing planning can give you a road map and even an idea of when you should see results and how good those results should be.
Let’s continue the idea of the traveler with no map and no real sense of his destination. What happens when he gets where he wanted to go, and it turns out not to be the place he’d dreamed of.
What then? Without a plan, he’s got no real recourse except to keep going aimlessly or to go back the way he came.
With strategic marketing planning, once you see your results and they’re not what you’d hoped for, you have a plan in place to deal with them. You have set measures for making changes and improvements to work toward the results you wanted in the beginning.
You’re working toward a goal, not meandering aimlessly and using intuition and guesswork to build your business.
When you’re ready for strategic marketing planning, consider sitting down with the experts and building your plan.
You can find a consultant who will help you with the plan, should you not want to hire someone to handle promotions altogether.
But just having an expert help you with your promotion planning can confirm for you that what you’re doing is sound.
And it can make sure that your goals are achievable, too, so you can avoid the disappointment of setting goals that are too high to reach.
Strategic marketing planning gives you a concrete result to aim for.
You know what you want; now it’s just up to you to take steps to achieve it. And as the results come in, you’ll have methods of adjusting your plan to build upon those excellent results or steer your promotional activities away from methods that aren’t working.
You’ll know how to adjust certain promotions to make them work better and how to judge whether a specific type of promotion isn’t right for your business. With strategic marketing planning, you’ll always have a step ready for you to take next.
You Can Create A Successful Marketing Strategy for Your E-Book
Your E-book deserves to be seen by everyone in your niche, but no one will ever know about it unless you have an effective ebook internet marketing strategy.
The difference between your E-book being great and being successful is your ability to get it in front of people. Once you have the book completed and to your high expectations, the battle is only half over. The rest of your work now is finding how to market it online.
You could outsource that, but once you realize how simple and you can market your creation cost-effectively, you’ll want to do it yourself.
The best thing that you can do is make sure that your literary effort is the best that it can be. Make sure that your ideas are crisp and clear, that it is error-free grammatically, and everything is spelled correctly.
Also, ensure that all illustrations help understand the points you are making and pleasing to the eye. It is easy for bad illustrations to become a distraction, so make sure they are done well if you need to get people to review and critique it for you and take their advice seriously.
The better your product is, you will create more excitement around it. Strive for excellence, and people will strive to get what you offer them.
Use word of mouth as a part of your ebook internet marketing strategy. To spread the. It would be best to supply your customers with a form to recommend to their friends and associates.
Make it to send a personalized invitation to them with a link back to your site. If your customers like it and find it beneficial, they will spread the word about it.
Another marketing strategy that will be incredibly helpful in providing short articles full of good information to ezines, article directories, and other third-party sites.
The internet is full of these types of sites and is used by many people to seek out this kind of information.
This can accomplish if you make yourself known to a wider audience as an authority or expert on the subject you are dealing with. This will only help you, though, if you provide a link to your site or your ebook.
Don’t let them know everything you know. Leave them with only part of the answers or information that you want them to know and that to get the rest of it, they will have to pay for it. If you do this part right, they are going to buy.
A key strategy is to create a group of customers who will keep coming back and buying what you offer in the future.
Offer free incentives for them to buy your ebooks like an ezine, newsletter, or even an ebook that you have written earlier or one that you have rights to. The benefits of the ezine or newsletter are that you are a constantly good source of information, and you stay on their radar.
When you have your next ebook, you will have your first group of customers ready to go. Make sure, though, to reward these loyal customers with freebies or discounts on your next books because these are the ones who will really do the best marketing for you.
These ideas are only the tip of the iceberg but enough to get you going.
You have something excellent to offer people on the internet with your ebook, have a marketing strategy that will bring it the attention it deserves.
Your Advertising Business Internet Marketing Plan
One of the built-in benefits of running a business that involves helping other businesses ‘ promotional efforts is the built-in testimonial of an advertising business internet marketing plan.
When you take part in a business where advertising is a key service you provide, then the ability for your customers to find you and be swayed to employ you is a testament that you understand internet marketing and advertising.
If this is the kind of business you’re looking to go into because you want to consult or handle promotions for other businesses, then don’t miss the opportunity to point out to potential customers that you grow your own business with the very techniques you want provide for them.
While it’s inherent that an advertising business’s internet marketing plan must be successful if they find clients, you must also bring this to the potential client’s attention.
Of course, you’ll want to have concrete results from other companies that you’ve helped promote products and services. But don’t neglect to use your own promotional techniques and results as tools to market your own business.
While your knowledge of advertising business internet marketing techniques maybe be clear since you’re earning their business, it might consciously occur to them, so be sure and point it out.
Advertising business internet marketing has the benefit that many other online businesses don’t have–built-in testimonial information from within their very own business!
Take screenshots of your search engine rankings on various searches and use those. Describe your own company’s efforts towards promotion and the results. Reiterate how customers find you when you mention how that client found your advertising business internet marketing campaign; they’ll be impressed and stress that you can do for them what you’ve done for your own company.
An advertising business internet marketing strategy is especially key for a new business with no other clients to give testimonials and no other sites to show actual results.
It will not be easy to convince a potential client to sign on in a case like this since there’s no factual evidence that you can do what you claim as far as their promotional efforts go. But if you show your marketing efforts and the good results, you do have evidence for them to see.
While it might not be as compelling evidence as to another site with concrete results, it will still show potential clients that you know how to market a business online and how to implement a promotional plan.
For someone starting in an advertising business that focuses on internet marketing, to get some evidence beyond your own website, create one or two websites based on varied interests.
They don’t have to be businesses, just general information.
Use all your promotional skills in tweaking the site and the methods of marketing you use for it. Then your advertising business internet marketing skills will have more excellent results to show potential clients.
Your Local Company Internet Marketing
For an online company, internet marketing is important. But even for brick and mortar companies, even those who sell nothing online but cater to local customers, internet marketing can expand the business and give the company more exposure locally.
If you own a small company that relies on local business alone rather than the ability to take orders online from all over the country or worldwide, don’t discount the power of internet marketing.
For a local company, internet marketing that gives you exposure to people thousands of miles away is pretty pointless.
There’s no need to invest in what can be expensive marketing campaigns like pay-per-click or network-wide banner advertising, for instance.
You know your target market, local people. So the only promotion and advertising that will do you any good are promotions which target that market specifically.
If you don’t have a website already, get one. If you know enough HTML to get a web presence up, then, by all means, do so. If not, pay someone to do it for you. What might seem like an unnecessary expense will actually become an essential marketing tool.
You’ll also want to make sure that your website is search engine optimized for your local area, and it’s well worth learning how to do this yourself or paying an expert to do it for you.
With your company, internet marketing with search engine optimization won’t be like the SEO efforts needed by an online company. If you run a computer repair shop, for instance, you won’t want to focus your attention and money on very general keywords that might be good for an online business whose customers can come from anywhere.
You’ll want them optimized for your local area. Computer repair San Antonio, for instance, might be a good keyword for you.
You might be surprised how many local potential customers use the internet to search now instead of the yellow pages or simply by driving by and stopping. Most people who use the internet use it to search for items they want to purchase before they buy.
Someone who needs a computer repaired in your town might very well use that exact keyword search phrase. Springfield computer repair something similar would be something commonly typed in for someone in that town needing a computer fix.
For your company, internet marketing efforts that focus on your local area can bring in lots of extra business because people will find you online.
Another advantage is that other small businesses in your field might feel the same way you did, that a website and your company internet marketing was a waste of time. So if someone from your local area searches for that above, your site will be the one they see.
And if other businesses are online and you’ve spent some time and maybe a little money on your company’s internet marketing, your site will still probably be the one they see first.