Can Nofollow Links Hurt You?
Nofollow links are links that don’t pass any PageRank, so they’re useless for building link equity. They don’t even affect your search engine ranking, but they’re far better than sponsored links. The question is, can nofollow links hurt you? Whether or not you should avoid them depends on your business goals and the nature of the link. Here are some reasons why. Read on to find out more.
Nofollow links don’t pass any PageRank
Nofollow links don’t pass any Pagerank, so Google will not share your reputation when they are followed by a link. If you link to a free for all link farm, Google may not trust you and take manual action against your website. Whether Google will trust you depends on your business goals and the purpose of your linking strategy. While most SEO tools ignore nofollow links, you’ll have to make up your mind.
Until recently, the word “nofollow” was a catchall term for any link that didn’t pass any PageRank. However, that’s not the case anymore. Paid links and user-generated content (UGC) links are often nofollowed because they don’t have any relevance to your website. Though there’s plenty of conflicting information online about the impact of paid links, you can use the term “nofollow” to distinguish between these two types of links.
They don’t increase link equity
When you use nofollow links, Google will ignore them, but not completely. These links may have some value in your marketing strategy, and Google will count them even if they don’t increase your link equity. You might be surprised to learn that these links may have a higher value than other types of links. The following are some examples. Nofollow links can increase your traffic, social signals, and link equity.
In case you aren’t aware of the benefit of nofollow links, here’s what you need to know. First, you need to know that links are an essential factor in Google’s algorithm. They act like votes – the more links pointing to your website, the higher the ranking. But nofollow links don’t pass link equity. Despite this, they can still have a few other benefits.
They don’t affect search engine rankings
If you have links in your site from other sites, you should consider creating nofollow links. Google is a notoriously picky algorithm, and a nofollow link can hurt your website’s ranking. Google also disapproves of black-hat tactics, such as obtaining backlinks from websites that don’t have content or high Domain Authority. But don’t worry: nofollow links still generate traffic.
Nofollow links are similar to any other link. They both have a “nofollow” tag at the end of them. However, the nofollow tag doesn’t make them any different from each other visually. They can be copied and pasted, just like any other link. However, they aren’t helpful for your rankings. While nofollow links are equally valuable to your rankings, they are not considered “pagerank” by Google.
They are better than sponsored links
Nofollow links are links that are not sponsored by a website. These links are considered “non-natural” because Google sees them as endorsements. They are often unnatural and may not be of any value. Using a nofollow attribute will help you differentiate sponsored links from ordinary links. Then, you can use this attribute to boost the relevance of your links. To make this simple, you can install the nofollow attribute to your links.
Paid links look identical to those you earn on your own, but nofollow links are more beneficial to your SEO. In order to be ranked high, your paid links must be earned legitimately. Moreover, Google does not transfer anchor text or PageRank from one paid link to another. Instead, it rewards you for your legitimate efforts. By contrast, a nofollow link can be a catalyst for a followed link.