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Easy Ways To Make Extra Money

If you don’t know what you’re doing when running a Pay Per Click (PPC) campaign, it will cost you… a lot. It’s so essential that you learn how it works.

Many variables come into play when you set up an Adwords campaign; it is not a couple of clicks and watches the traffic flow, far from it. It would be best if you took some time, do some testing, and repeat until you’ve got your campaigns dialed in.

Of course, if you have the budget, you can hire a firm to manage your campaigns for you. Many places will do this full-time for you. They can set up all your campaigns, write the ads, adjust your daily budget, find the keywords, etc. It’s not cheap but if you have more money than the time it may be a good option.

The most important element of any Adwords campaign is picking the right keywords. If you’ve used PPC even a little bit, you undoubtedly realize that some keywords will cost you a lot more per click than others. To save yourself a lot of money but still get solid click-through rates (CTR’s), you will need to find those keywords that ‘fly under the radar. They will still get a decent amount of searches, but they aren’t as competitive.

These ‘long tailed keywords’ are actually keyword phrases. The one or two-word keywords are almost always a way to compete for the average small internet marketer. Most smaller online marketers don’t have the budget to be able to compete on these keywords.

Another thing you will need to keep in mind is that all the major search engines, Google, in particular, love to change things up. They really aren’t that concerned with the smaller online advertisers or the affiliate marketers. They are catering more to the people who actually do the searching and the big boys, the advertisers who spend millions a year. For that reason, it’s tough for the little guy to keep up with the constantly changing rules, which can make managing any Adwords campaign a real challenge.

If you want to lower your pay-per-click cost on a certain keyword, provide a quality ad. One way Google decides how much everyone will spend on a certain keyword is by their quality score. Now, who in the heck knows exactly how they figure that, but one component is your click-through rate. The more people who actually click on your ad, the better your score will be and the lower your bid price will be.

The way Google looks at it is that if many people are clicking on your ad, it must be very relevant to the keyword you have targeted. That’s what they want, so their searchers are kept happy. If you provide that relevance, they will reward you by giving you a better quality score, translating directly into lower bid prices for that keyword.

Google can be a little like the land of OZ, strange and mysterious, and you never know what’s waiting around the next corner. To make your life easier, try to find a professional to help you with your Google Adwords campaign management. If you can’t do that, then at least keep these tips in mind when you set up your next campaign.

Getting Certified For Success

No matter what type of online business you are building, the one thing you will need is a steady stream of qualified visitors to your website. There are many ways online that you can find traffic.

They usually fall into one of two categories: slow, cheap, easy, or fast and complicated. Google Adwords tends to fall into the latter category, which is why many people would like to hire a Google Adwords professional to help them set up and run their PPC campaigns.

Of course, there is another option: you could undergo the certification process yourself and then not only learn to run your own effective Google Adwords campaign, but you could also charge other people to run their campaigns for them.

Getting the certification yourself will not only help you hone your PPC skills but will give you another income stream for your online business. It’s the best of both worlds. This is definitely a good option for anyone who has the time but doesn’t have the money to hire someone to run their campaigns for them.

If you want to go this route, all you need to do is sign up for free. You will find all the training you need, from the most basic all the way up to advanced techniques. And the coolest part? It’s all free.

You will have access to all the tutorials that come in both video and text format, and you can go through the information at your own pace. Once you’ve mastered the beginning skills, you can take your ‘education’ all the way to the top and become a certified Google professional. Once you reach that state, people will actually pay you to help them with their PPC campaigns. How cool is that?

Once you are ready, you will have to pay a fee to take the test. The last time I checked, it was only $50 (though that might change, so check first). But even so, a $50 investment in your business is peanuts. And if you consider that you can charge people to help them with their campaigns, it just becomes a brilliant business investment.

As I said, other than the cost of the test, the tutorials are free. Just be careful of any program that wants to charge you a fee to teach you how to be better with Adwords. Don’t get me wrong, there are some excellent programs out there that can teach you how to run your own Adwords campaigns successfully, but there are also some that don’t even come close to delivering what they promise.

Before you buy, make sure you do your due diligence and thoroughly check them out. Find testimonials, go to forums and ask around about certain programs (be careful, you know that most people like to complain, so carefully evaluate the claims both pros and cons. Make sure you don’t listen to someone who has an ax to grind).

Whether you want to hire a Google AdWords professional to help you with your PPC campaign or you want to become a professional yourself, be willing to commit to it fully, and you’ll be pleased with the results you get.

Google Adwords Qualified Company

Many internet marketers understand the value of having a Google Adwords pay-per-click campaign. If done right, this type of traffic generation can ensure a virtually never-ending stream of extremely targeted visitors to your website.

The problem is that it’s rarely done right because there are just so many facets to running a successful campaign. Before you hire a company to help you run your Adwords campaigns, make sure they are a Google AdWords qualified company.

While Google does not endorse any company with this certification, it is a sign that they’ve spent the time learning the techniques needed to run a successful campaign. Basically, it’s a good starting point, but before you turn your hard-earned money over to anyone, it’s up to you to make sure that they really are qualified.

Some of the basic steps that you must complete to gain certification are:

1. You must sign up for the Adwords qualified individual program and remain in good standing. This is basically just a promise that you will abide by the terms of service Google establishes.

2. You need to maintain at least one Adwords account; it can be yours or for someone who has hired you. You need to maintain this account for at least 3 months. This is a win/ win for the person undergoing the certification process and Google. It allows you to gain in your knowledge base and allows Google to ‘see you in action’ and make sure you know what you’re doing. During this time, you will need to maintain at least USD 1,000 total spent through the Adwords account.

As with all things the internet, especially with Google, things online are constantly changing and evolving. It’s for that reason that Google improved the certification program after implementing changes in the Adwords platform. It was their way to ensure that everyone who had the certification is up to date on the latest Adwords features and policies.

The new certification process requires the person taking the certification to pass the fundamentals exam, but they must also take and pass one of three more advanced components. This is, again, just a way to ensure the continued quality of anyone who is advertising themself as a Google certified professional.

Once individuals or companies complete the certification process, they can display the Google GAP logo on their site. Google also helps them promote themselves by creating a profile for any individual or company that has completed the training.


Besides the enormous advantage of hiring these highly trained Adwords professionals for their own traffic generation, the holder of these certificates is also rewarded with many perks. A badge for their website, a profile listing them as a Google partner on Google’s search directory, can also gain access to many training and development events that the average customer does not get access to.

So, before you hire a company to manage your Adwords account for you, make sure that they are qualified. Look for a Google AdWords qualified company.

Google Adwords Tips - Learn Before DIY

One of the best Google AdWords tips I can give you is not to consider this a do-it-yourself type of traffic tool.

Adwords has many elements to it, and if you want to make more money than you spend, you will need to find someone, or some course, to teach you how to get the most out of it.

Pay Per Click (PPC) can work exceptionally well at getting hordes of very targeted traffic to your website virtually instantly. Of course, you may be asking, if it’s so good, why doesn’t everyone use it?

That is the crux of the matter. PPC is not an easy thing to learn how to do. It will take time, and you need to be willing to invest the time and money. You will need to carefully test and track various elements of each ad that you place. At the start, you will spend way more money than you will earn.

Another challenge is that Google isn’t really worried too much about you or your advertising budget; they are more concerned that their searchers get what they are looking for. The searchers on any search engine are the real customers, and if they don’t find what they want, they’ll go elsewhere. That is why Google wants to make sure to keep them happy by providing them with just what they’re looking for.

To do this, Google will periodically change the way they do things. They will rewrite an algorithm or make other changes, and if you’re not right on top of those changes, you can find that the ad that once made you a lot of money is now costing you a lot of money.

Here are a few tips that you can use to optimize your PPC campaigns:

1. Find a course or a mentor who can teach you the ins and outs of PPC advertising. If you try to jump in and figure it all out on your own, you had better make sure you have a lot of time and bottomless pockets.

2. Carefully choose the keywords you use. Don’t even try to compete for the one or two-word keywords since they will almost always have so much competition you’ll be spending way too much per click. Instead, please focus on the keyword phrases that have 3, 4, or 5 words in them. These ‘long tailed keywords’ can fly under the radar yet still get you some decent click-through rates (CTR’s).

3. Always test your ads. You can do this by having several versions of each ad running at the same time. Find out which headlines get the most clicks, which body text gets the most clicks, etc. Keep testing until you’ve got a winning ad. When testing, make sure you only change one element simultaneously; otherwise, you won’t know which change really made the difference.

Out of all the Google Adwords tips I can give you, the one I think is the most important is to find someone to show you the ropes. PPC is effective if you know how to do it right, but if not, it can very quickly become a money pit.

Easy Ways To Make Extra Money

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