Growing Web Traffic
Whether you are a new website owner or an established webmaster, you may be looking for ways of increasing your website traffic. As you well know, you will have no business without visitors to your site. However, although there are many ways to drive more traffic to your site, some of them are not as effective as others, and others can hurt your bottom line.
Let’s discuss some popular methods of growing web traffic by first discussing SEO strategy. The most popular SEO strategy used today is link building, which includes obtaining inbound links to your website from other sites that share your theme.
The most common way this occurs is through search engine optimization or SEO. With SEO, you need to use words and phrases within your content that make those keywords and phrases stick in the reader’s mind. Keywords are also important to consider in your content so that search engines will find them when the robot begins crawling your site.
Pay-per-click marketing is another popular way of growing web traffic. In PPC marketing, you bid on keywords related to your own company. You can do this by purchasing sponsored listings in search engines.
Other companies will bid, each vying for the best positions in search engine results. When someone searches for what you are selling, your ad will appear if you have a top listing, bringing you potentially thousands of new visitors to your site every day.
There are also several ways to obtain traffic with long-tail keywords. Many people choose to build lists of keywords related to their industry. They then utilize Google AdWords and SpyFu to research these long-tail keywords. Once they find profitable keywords to target, they will join forums related to their industry and create blogs around these keywords.
The last way to obtain growing web traffic is through content marketing. Content marketing is simply writing articles, either on your website or for another, containing the keywords you wish to target.
When you publish the article on your site or another one of your websites, other people will pick up on the article and may be interested in your business. Each time they click on one of your links, you will receive a modest fee per click.
As you continue to write and publish content marketing campaigns, you will find that your site’s rank begins to rise in the search engine rankings. To keep your traffic flowing, you will want to begin increasing your SEO ranks as well. Some actionable tips to help you with SEO include creating backlinks, optimizing your website and blog, and acquiring more inbound links from other websites.
Your content marketing campaign also provides another avenue to drive traffic to your site. You may want to use social media, blogs, and other social media outlets to drive traffic to your website. Social media outlets such as Facebook, Twitter, and Google+ can help you drive traffic to your website through the comments, posts, and other conversations on these platforms.
Blogs are another great way to drive traffic to your site. Some actionable tips for blog promotion include providing informative and interesting content and links to related pages, articles, or videos on your website.
Finally, it would be best to become an authority in your niche market. One of the most actionable tips for growing web traffic includes participating in discussion forums, answering questions, and being a reliable source for others seeking answers.
In addition to providing useful information, it is important to become a trusted authority. This means that you should offer reviews of products, create insightful podcasts, and participate in discussions on forums. Participating in these activities will gain credibility within your niche and encourage others to seek out your advice and expertise.