How Do I Get Backlinks?
If you’re new to backlink building, it may seem overwhelming. Here’s how to get backlinks without resorting to spammy tactics. First, identify opportunities. When your website is relevant to other sites, ask them to include your link. Next, use content strategy to earn backlinks. If you’re successful, you can expect to get a backlink from a high domain authority website.
Content strategy for backlink building
When it comes to backlink building, content is king. Not only does it create trust, it is also useful throughout the sales funnel. It nurtures new leads and coaxes them towards conversion. Content also puts your brand name in front of the minds of researchers and potential pain points. For top-of-funnel visitors, content can be as simple as industry news. Producing industry-specific news can grab the attention of those just starting to inform themselves about it.
Long-form content gets more social shares and more backlinks. Search for information related to your industry in Google’s drop-down suggestions and present relevant alternative content. This way, more people will be exposed to your content. Content-marketing can also fix the issues with Google updates and re-direct your links based on new updates. It’s also more effective than chasing down a backlink. If you can’t make it to these organizations, try chasing links from other organizations.
Identifying opportunities to earn backlinks
You can earn backlinks by being quoted by other websites. Quoting sources will earn you backlinks with high domain authority. But the benefits of these links extend beyond backlinks. They also increase brand awareness and refer referral traffic to your website. Identifying opportunities to earn backlinks isn’t as difficult as it sounds. Start by signing up for HARO, which connects journalists and expert sources.
Another way to get backlinks is to find informative webpages with external links to dead pages. You can contact these domains and offer to link to your content. This will help your website rank high in search results. The more reputable the referring domain, the higher its page rank will be. However, if you’re not sure where to start, try setting up Google Alerts to alert you to competitor activity.
Avoiding spammy link-building practices
Avoiding spammy link-building practices to improve your website’s search engine rankings is a must. You need inbound links to rank well in search engines, but not the spammy kind. It’s tempting to take shortcuts and buy links to build your link profile, but such practices can get your website banned by Google. They can cost you sales, website traffic, and professional recovery.
Your first priority when link building should be the content housing the link, and its context. Similarly, avoiding low-DA domains is another important step. Google evaluates the quality of linking domains by checking the domain authority (DA). The higher the domain authority, the more authority the link holds. So, make sure to build links from high-DA domains. If you use a site with low-DA, it will be marked as spammy.
Getting a backlink from a high domain authority site
Getting a backlink from a site with a high domain authority is a great way to increase your overall search engine ranking. This is a technique known as content marketing, which is increasingly being used to get backlinks from high domain authority sites. To accomplish this goal, you need to reach out to high domain authority websites and communicate with them directly. If you are not comfortable writing content for high authority websites, you can hire someone to do it for you and provide them with backlinks to your website.
There are thousands of websites on the Internet. Google aims to serve the most relevant sites to its users. To help you get your website in front of a high-quality audience, you can use HARO to identify potential sources. Backlinks from such websites can boost your domain authority, add value to your link catalogue, and increase brand exposure. Once your backlink is featured in a popular publication, it will begin to rise in the SERPs.