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How Many Types of Backlinks Are There in SEO?

There are a few different types of backlinks: dofollow and nofollow, graphic and standard, and user-generated links. We’ll go over the differences between these types of backlinks and how they can improve your search engine rankings. Contextual backlinks are those that are built into page text content and are considered natural. However, they are also expensive. Other types of backlinks are news backlinks, banner ads, and press releases. These types of backlinks are not considered anchor-ranked but can increase your traffic and make the link weight look more natural.

Dofollow and nofollow backlinks

Dofollow and nofollow backlinks have very different meanings in SEO. Nofollow links are those that contain the rel=”nofollow” attribute in the HTML code. The nofollow attribute tells search engines that the link does not pass authority to the destination page. As such, they have very little SEO value. Google, Yahoo and MSN introduced this attribute in 2005 to combat spam and comment spam. These backlinks differ only in the presence of the rel=”nofollow” attribute. Neither type of link passes link equity or link juice to the destination page.

Press release backlinks

Press releases can help you generate meaningful backlinks naturally, but if done improperly, they can lead to penalties. In the past, people often misused press releases and distributed them across as many platforms as possible. This resulted in backlinks that weren’t of the highest quality. But now, there are a variety of ways to get your content noticed and ranked. To make the most of this method, consider these guidelines.

Paid backlinks

Using paid backlinks to boost your website’s SEO is a common practice, but it comes with a price. Google penalizes websites that buy links. Even if you buy links from relevant websites, you will still be penalized by Google. This means that your website won’t rank for any keywords, and recovering lost traffic is extremely difficult. If you have a website that isn’t relevant to your targeted market, you should avoid using paid backlinks as much as possible.

User-generated links

While a few general directories are still a great source of backlinks, most are dead or penalized by Google. While niche directories can still produce valuable backlinks, they require careful attention to the details and unique descriptions. Automated directory submissions are not recommended because they can create spammy-looking backlinks that Google penalizes. Tier 2 backlinks are also not beneficial for organic rankings and will likely devalue in the near future.

Sitewide links

A sitewide link will pass authority to your website. Sitewide links are not considered standard backlinks and are not as powerful as natural, related in-context links. But the risk of getting penalized for sitewide links cannot be overlooked. In addition to being overused, sitewide links can be detrimental to your rankings if they are from irrelevant or unnatural sites. Google can identify such links easily, so they can have a negative impact on your ranking.

How Many Types of Backlinks Are There in SEO?

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