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How to Create a Backlinking Strategy That Works

How to Create a Backlinking Strategy That Works

Building links is a vital part of your online marketing strategy. Building relationships with industry leaders will improve your ranking and generate backlinks. Nowadays, marketing buzzwords are ranking keywords, and you can use influencer marketing to make your website more visible. However, this method will require time and effort. So, how do you get started? Here are some tips. Continue reading to find out how you can start building your backlinks today.

Relevant content

When it comes to backlinking strategy, relevance is everything. Relevant links will give your website more power and authority, while irrelevant links will get you nowhere. Fortunately, there are other methods to get relevant links. Read on for some of them. Relevant content is the key to generating more backlinks. If you are not sure where to start, try these tips. They will help you find a solid backlinking strategy that works for you.

When it comes to relevant content, you should make sure the content you link to is related to your niche and location. The title, domain, and inner page URL all contribute to relevance. In some cases, you may want to add additional keywords to your content. Also, make sure the referring pages have relevant backlink profiles. A good way to check if a link is relevant is to use SEO tools. For example, you can use Google Webmaster Tools to check if it has a relevant backlink profile.

Guest blogging

While you can create a backlink strategy with guest blogging, you must be careful not to write generic guest blog pitches. Craft a winning pitch and make it short and to the point. Site owners receive numerous pitches. You should use the name of the site owner when you write a blog post. Also, use keywords to promote your blog in the author bio. It will be easier for the owner to recognize your guest post.

When writing a guest post, make sure the audience and topic of the post match yours. For SEO purposes, backlinks from topically relevant content are better than ones from irrelevant topics. For instance, a dentist’s website could get a good link from a teeth cleaning products blog, but a shoe review site would not make sense. Make sure the blog’s style matches your own and follow any site guidelines to the letter.

Emailing influencers

If you’re trying to build links with high-quality content, you’ve probably considered emailing influencers. While it may seem time-consuming, most link-building outreach tools can help you find the email addresses of relevant people. LinkedIn, social networks, and websites are all excellent places to find influencers. It’s important to use your company’s name, which will increase your email’s open rate.

To identify these influencers, you can use tools such as Buzzsumo or Ahrefs Content Explorer. You can also set up Google Alerts to monitor the content being published each day and to notify you if anyone mentions your brand or key phrases. Emailing influencers is a great way to gain backlinks and social proof. You can also track the number of mentions your brand gets on popular blogs and sites.


Stack Overflow is a popular question and answer website that gets almost all its traffic through SERPS. Google and other search engines love it because it has a flawless user experience, and you can thank them for sending you there, too. The one thing you need to remember when implementing this backlinking strategy is that it is not a community, discussion forum, or other place where you can meet other users.

StackOverflow, as an example, was a great place to get a link. Its reputation on Google, page-level authority, and traffic makes it a valuable platform for any internet marketing campaign. Moreover, the location of the link determines how likely it will be clicked. A good location would be on the homepage, or early within the content of a relevant article. And most importantly, you can use the backlinks to improve your SEO ranking.

How to Create a Backlinking Strategy That Works

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