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How to Redirect Backlinks For SEO

When redirected to a new URL, it is important to change the url to be specific. For example, if the URL is “how to fix a cell phone battery,” the redirect should be to a relevant topic page. Redirecting to a topic page reduces bounce rates, since visitors are more likely to stay on your page rather than abandon it. This can be beneficial for both your page ranking and your backlinks.

301 redirects

301 redirects are a popular method of transferring the ranking and backlink authority of a website from an old URL to a new one. The most common use of 301 redirects is when a page has been permanently moved or deleted. This procedure should be used with extreme caution when performing the redirect. Here are some of the tips to follow when executing 301 redirects for SEO backlinks:

302 redirects

Although you may have already heard about the importance of 301 redirects, you should know that a 302 redirect is not recommended. Although these two redirects may appear similar, they are very different in terms of search engine behavior. The former preserves the SEO of the original page, while the latter tells search engines to ignore the old page. Before you implement one of these redirects, be sure to learn more about the differences between them.

Alternative redirects

A few years ago, Google was wary of using redirects to pass authority and PageRank to another page. Thankfully, the algorithm has evolved so that it can understand JavaScript. Now, however, redirects can be beneficial for your SEO backlinks. The two types of redirects are server-side redirects and client-side redirects. Both types work in different ways, but they all have one thing in common: they preserve your backlinks.

Page level redirects

A page level redirect is when a web page is redirected to another URL. The page needs to match the content of the current page or a soft 404 error will occur. In most cases, an ecommerce site should only implement page level redirects for a few specific pages, and not for the whole site. A good example would be expired products. The pages could still be linked externally and continue to rank for some time, but eventually Google will pick them up and remove them.

1 to 1 redirects

SEO 1 to 1-redirects allow you to route a URL to a new destination without affecting the original URL. By doing this, you retain the PageRank and keyword/LSI association of the original page. For example, suppose your website has a page called “How to bake an apple pie”. Then you want to delete it and redirect visitors to a different page. What should you do? First, make sure you have the right URL for the redirect.

301 redirects from related domains

When using 301 redirects from related domains for your SEO efforts, you must remember to keep your original link structure. Google does not understand a link between two pages and it might not pass link authority. That might reduce the SEO benefits of the redirect. A 301 redirect is a common technique that can be used to redirect traffic to the closest alternative page. Using the same link structure can also help you capitalize on your existing authoritative link profile.

How to Redirect Backlinks For SEO

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