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Innovant Digital Marketeer Prospecting Social Nets SEO Specialist

Using SEO article marketing methods can do a lot to drive very targeted traffic to your website, all for free. If you know how to do it right, you can really get a lot of benefits from all the articles you write. Many people seem to think that you can either write for humans or write for search engines. They don’t seem to understand that you can actually do it both ways with one article. 

SEO Article Marketing Tips

To get the most out of all your SEO article marketing efforts, the first thing you have to do is find a good list of quality keywords associated with your niche website (fairly high searches with little competition).  

Once you have your keyword list, write quality articles around that keyword. As long as the articles you write are quality and provide good information, that will be half the battle. 

Do not get stuck because you have to include your keyword in every sentence of your article. That is considered keyword stuffing and won’t do you any good. 

Strive for only 3% keyword density. Put the keyword in your title, the first and last paragraph, and a few other times throughout your article. That’s all you need. 

The simplicity, yet effectiveness, of this method, is why it is so popular. By writing articles, you will set yourself up as an expert in your niche. You can use your articles to provide a lot of helpful information to all your readers. 

Online, it’s always best to give something of value before you expect to get anything. By giving your readers some good and helpful information and advice, you are building trust with them. 

The other enormous benefit of doing this, with the proper keywords, is that the search engines will reward your content with a high search engine ranking. This will give you a lot of organic traffic. 

For example, suppose your niche is birdhouses. In that case, all you need to do is write some keyword-optimized articles around the keyword “bird houses.” Then when someone does a search and types in the phrase “bird houses,” your article may well be one of the first that shows up on the page! How is that for free traffic!

The same basic principle holds true for making blog posts. When you are adding content to your blog, you simply follow these same basic steps. That way, when someone searches for your keywords, they will see your blog post and subsequently land on your blog. 

This provides you with a great opportunity to add an autoresponder to your blog and capture the visitor’s email address so you can contact them again. 

Using this SEO article marketing method can help you ramp up your website traffic, and the best part? It’s all for free! Just be careful to not fall into the mindset that if one keyword in an article is good, ten must be better. Don’t try to stuff your article with keywords; a few well-placed keywords are all you need.

The Importance of SEO in Internet Marketing

If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). SEO is one of the most popular buzzwords in Internet marketing. Still, unfortunately, most Internet marketers simply do not know enough about SEO to make this strategy work for them. Even those knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired effect.

Advertising is a very important part of running any type of business. You need to advertise to reach new customers and market your products or services. Whether or not you run your business online, you probably already realize how important it is to advertise. Still, suppose you are running your business online. In that case, understand there is a great deal of free advertising available as optimal search engine rankings.

Well-known search engines such as Google rank websites according to complex algorithms designed to determine which websites are most relevant for particular search terms.

Therefore, taking the time and effort to optimize your website for relevant search terms may cause you to be rewarded with high search engine rankings for these terms. This is important because most Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when searching for a particular term.

This means if your website ranks high enough to appear on the first page of the search results, you will likely enjoy increased website traffic. However, suppose your website doesn’t make it to the first page or even the second page. In that case, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.

Now that you understand why search engine rankings are so important, you might wonder how to achieve these rankings. The easiest way to optimize your website is to hire an SEO specialist to do the work for you. The world of SEO is complex and continually developing, making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry.

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire an SEO consultant to optimize their website.

The algorithms used by search engines can be rather complex and include several different factors. Common factors in the equation include keyword density, META tags, titles, inbound links, website traffic, and content.

Keyword density refers to the number of times a particular keyword is used in the content of your website. This concept’s theory is that websites that use a keyword are often extremely relevant to that keyword. However, overuse of that keyword may cause penalties to the website if the search engine deemed the keywords are not being used appropriately.

META tags are pieces of HTML code that some search engines use to evaluate a website’s content. Placing keywords in these tags can be beneficial in some search engines. However, care should be taken to avoid placing irrelevant keywords in these tags. This may cause your website to be penalized.

Inbound links are also used by some search engines to rank websites. Inbound links refer to links on other websites which point to your website.

In evaluating the worth of these inbound links, some search engines consider the website’s rank providing the link to your website. This means you should ensure that the website providing inbound links to your website is high-ranking to receive the most benefit from these links.

Finally, the content on your website can do a great deal to bolster your search engine rankings. Most SEO firms keep a staff of writers skilled at providing quality content optimized for relevant keywords.

Suppose you hire an SEO firm that does not provide copywriting services. In that case, invest in hiring a professional writer yourself. This will help ensure the copy on your website is valuable to your visitors and considered valuable to search engines.

Web SEO PPC - Passive Yet Aggressive

Web SEO PPC is a set of words that anyone wanting to advertise on the internet should know. For the uninformed, SEO stands for Search Engine Optimization, and PPC stands for Pay Per Click. These are two concepts that both advertisers, providers, and webmasters should very much know. If you’re a webmaster looking to passively make some money, this is definitely something you need to know about.

With the internet becoming more and more common day by day, it’s not surprising that it’s developing its own set of rules. Knowing these rules and the ways these rules were made and considered can help someone new to the internet get into the groove as fast as possible.

The first concept in Web SEO PPC is Search Engine Optimization. As the name suggests, this concept is the idea and effort to make sure that your website comes up first or at least on the first page when people search related to your content or keywords. After all, if your website comes up first, you’ll probably get clicked first.

There are many methods of implementing it, from adding articles to making the right keywords and site descriptions. Most, if not all of them, take advantage of how search engines are built and function. Search engine optimizers are very familiar with the way a search engine determines whether a site or relevant to a particular search string or not.

The second concept in Web SEO PPC is pay per click, which is fairly simple and innocuous. This basically means that advertisers don’t pay a webmaster right off the bat; a visitor to the site needs to actually click the ad for the webmaster to get paid. This is obviously very different from how advertising interacts with other media and is an understandably necessary change.

The reasons are many, but the heart of this is that the internet is available everywhere but not seen everywhere. Advertisers cannot target a specific time the way that they could on the air. They just throw their ads out there and hope for the best. There isn’t even a guarantee that the site would be viewed the way television would be broadcasting.

Pay per click has a wide variety of versions, most of which change the qualifier. Some advertisers look for an objectively measured change in the status and view of their product, ranging from more traffic into another site or increased sales. Still, others look into something more physical, from money every sale lead generated and the like.

The importance of these concepts cannot be understated for a webmaster who wants to maximize their site’s profitability. This is a whole new frontier for advertising campaigns that have yet to be fully explored and exploited. Webmasters, old and new, need to pay attention and do the legwork. It has only begun, and known web SEO PPC is the first step into getting ahead of the rest of the competition.


Innovant Digital Marketeer Prospecting Social Nets SEO Specialist

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