Is Inbound Marketing Dead?
“Is inbound Marketing Dead?” This is one question you hear all the time when people are first learning about internet marketing and online business. It’s easy to see why. Inbound marketing is almost magnetic-the more you do it, the more results you’ll get. And the harder you work at it, the better results you’ll get.
What exactly is inbound marketing? While outbound SEO drives messages to an audience, inbound SEO is more magnetic. Instead of driving directly to uninterested viewers, inbound SEO lets you bring up only those who are actively searching online for services you provide. In other words, it’s about content. If your page doesn’t have anything to offer, no one will waste any time at all clicking on it, and you’ll lose most of your SEO goals.
Is inbound marketing dead because it’s not working anymore? It may not be dead as a method for promoting your site. In fact, there are still many people who use inbound methods to promote their sites, and they’re gaining massive success doing it! But the bad news is, these people are using outdated methods such as paid search advertising and email marketing (which is both ways that are very low quality and can easily kill any traffic that you may have already been getting.)
The real problem with inbound marketing is mostly the mindset of the people who are using it. They believe that the longer it takes them to accomplish something, the better it must be. They don’t understand that in most cases, it takes just a little patience and a lot of work! They also think that the money is “out there” waiting for them to grab it once they get the hang of it. And if they miss the boat and quit before they’ve really gained traction, they’ll feel like they’re “sneaking” around and they won’t gain much of a success from it.
The problem is that when people hear about how seo inbound marketing is dead, they assume that they’re not good enough and they’ll have to start over with seo or get back in the “day job” – which I don’t think is a good mindset to have. You should always want to learn new things, especially when it comes to your business, and you shouldn’t let anybody tell you otherwise! That’s the key reason why you should stay away from this concept completely.
So what’s the alternative then? If you’re tired of inbound and you want to try to incorporate more of an outbound approach to your marketing, you need to make sure that you’re doing everything in your power to position yourself as an expert in the world of social media. And you can do that by positioning yourself as an authority on the latest tools and platforms. This means that you need to get involved in every aspect of social media – on the ground level of things at least. By doing this you’ll be seen as an expert in the field of social media and people will want to work with you because you have something new to offer.
What if you’re wondering when is the right time to use inbound for your marketing needs? If you look at the numbers for search engine rankings, you’ll see that inbound has never been more important. This is because of the fact that the tools and platforms out there are becoming much more important to your overall business goal. Not only do Google and Facebook provide you with the opportunity to gain more visitors, but you also gain access to real live people who are looking for what you have to offer. When you position yourself as an expert in these places at the right time, you’re going to find that your online efforts pay off dramatically.
The final element of this article is about the potential customers that you are going to be able to reach thanks to this great inbound online marketing strategy. In most cases, there are going to be people in your target market that are either already in a place where they can buy your product or service, or they are close enough that it makes sense to do business with them. If not, you’ve got a lot of potential customers just waiting to be introduced to your offerings. At the same time, you’ve got the added benefit of being able to position yourself as a leader in the field of social media. These are all benefits that come with inbound and you should take full advantage of them to help grow your business.