Is Link Building Still Relevant To SEO?
As an SEO expert and copywriting guru Mark Thompson says Link building is one of the cornerstones of an effective search engine optimization strategy.
Search engines look at the number of inbound links that point to a website from search engines and rank them based on their own judgment.
“Link building is only relevant to SEO when sites are both well established and have one-way links from quality, relevant sites”.
But how do you know if is link building still relevant to SEO?
The answer is as obvious as the question is asked.
With more sites being launched every day, it is inevitable that search engine optimization would become more challenging.
Link building is one way in which you can overcome this challenge and prove your site’s SEO relevance.
However, just because your site has a lot of inbound links does not mean that is link building still relevant to SEO.
There are a number of things that search engines look for when evaluating a website.
These factors include relevance, timeliness, and freshness of content.
If a site is not relevant to its niche or to the topic it is covering, then these results will definitely affect rankings.
Search engines are very strict when it comes to these issues.
They want to provide the best user experience possible.
A great way to ensure that is link building still relevant to seo is by ensuring that you have backlinks coming from reliable sources.
You should not just be fooling around with link farms.
Some of these sites are even banned by Google.
So, you cannot use these sources to promote your website because the links are fake.
This is a good indicator that your site is being considered credible.
Having a high page rank is good for SEO but it is not always the same as being relevant.
Having a high PR can mean that your site is relevant to the topic but this will never be 100 percent certain.
Using keywords to optimize your site will definitely give you a better chance of being relevant and having a high PR.
Another important way to determine whether is link building still relevant to SEO is to see what the actual search engine page rank for your site is.
Your page rank is a measure of relevance to a keyword.
In order to get a higher page rank, you should try to have a lot of backlinks coming from high PR sites.
Search engines are constantly trying to evaluate how relevant your site is to a particular keyword in order to come up with a page rank that is more relevant.
Link building is important for SEO.
The issue that people often encounter is that they assume that any link building is relevant to their site.
This is simply not true because if you are trying to build backlinks and you do not have any relevant keywords, you will have a hard time building relevant traffic to your website.
A lot of people will use software tools that they purchase to make it easier to figure out if is link building still relevant to SEO.
However, these tools are not useful in determining the relevancy of a page.
It is a very common misconception that purchasing software to build backlinks is relevant.
There is software available that can help you determine the relevancy of a page but it is not necessary to buy software in order to know whether is link building still relevant to SEO.
How Do Backlinks Affect My Rankings?
If you’ve ever wondered how your backlinks affect your rankings, you’ve come to the right place.
This article discusses the importance of quality and quantity of backlinks, Anchor text, domain authority, and the impact of unnatural links.
We’ll also look at what factors Google considers when determining the value of a backlink.
Ultimately, these factors will affect your overall rankings.
Quality vs. quantity
The debate over the quality versus quantity of backlinks isn’t black and white.
While both are important, there are ways to combine both to achieve the desired results.
Quality-link building takes time, but following the right strategies will save you time.
You should aim for a mix of both methods.
However, remember that quality-link building is best if you can control the number of irrelevant backlinks.
The first thing you need to know is that backlinks work like votes.
The quality of a link is like a vote of confidence, and Google’s algorithm gives high weight to backlinks that are topic-relevant.
On the other hand, low-quality backlinks may indicate that the linked page is part of a link scheme.
Therefore, if you have many high-quality backlinks, you will be able to get a good ranking.
The use of backlinks has changed over the years, and Google now places a greater emphasis on quality over quantity.
While it is important to have a significant number of incoming backlinks from authoritative sources, you can still hurt your rankings by obtaining low-quality ones.
Moreover, the quality of the backlinks you receive should be relevant to the content you’re promoting.
High-quality backlinks are those that are obtained from high-domain authority websites.
These links should be relevant to your niche – for example, a shoe retailer shouldn’t link to a food wholesaler.
In other words, quality backlinks are intrinsically better than quantity.
In addition to being beneficial to your SEO rankings, they are also more difficult to obtain.
However, the higher the quality of the backlinks, the better your rankings.
Relevance vs. link equity
Internal links help Google understand the hierarchy of information on a website, which is helpful in determining what topics your website needs more attention to.
By placing relevant internal links on your site, you are also distributing link equity throughout the site.
Furthermore, internal links help you pass link equity on to other pages, which helps your users.
And internal links also help your site be indexed by search engine bots.
Not all links pass link value to the site.
In fact, some links are worth more than others.
This is determined by several factors, such as the relevance of the linked page, the HTTP status of the linking page, and the page’s authority.
A link that is not followed has no value because it is unlikely to be clicked.
Adding too many no-follow links to your site will not help your rankings.
Link equity is the flow of authority and ranking power from one website to another.
In other words, an authoritative page can link to a smaller size, and the latter can pass its authority to the smaller one.
This is how link equity is calculated.
This concept can be applied to a variety of search engine ranking factors.
The importance of link equity has decreased over time, and backlinks can help your rankings.
The quality of the backlink also influences the ranking of a website.
A website with higher domain authority has more link equity.
However, a website with low domain authority is unlikely to have a high ranking, because its links are unlikely to be relevant to the site’s content.
Hence, a high-quality backlink can help your site get ranked better in search results.
If you are considering how to create backlinks, you should first analyze your competitors’ backlinks.
Use a tool like a free SEO tool to examine your competitors’ backlinks and identify any broken pages that you may have.
This way, you can take advantage of them by reaching out to the link giver.
A high-quality website will be more likely to pass link equity to you.
Anchor text vs. domain authority
Both page authority and domain authorship can influence your rankings.
In the long run, investing in domain authority will increase your page’s rankings and generate more inbound traffic.
However, the strategy requires some focus and planning.
By focusing on one page only, you’ll stifle the growth of your campaign.
This article will cover both factors and their relative importance.
Here’s an overview of how they can affect your rankings and page authority.
The use of keyword-dense anchors is better for pages with high PageRank, as they promote your brand and earn higher quality links.
However, in general, the more varied the anchor text, the better.
In a nutshell, the more variations you use, the better.
As the anchor text serves as a neutral third-party description to Google, the more variety it has, the better.
While it may seem confusing, anchor text is one of the most important components of a successful SEO campaign.
This is because it helps search engines understand what the content of your website is all about.
Google’s algorithm has weighted anchor text heavily.
Using keywords in your anchor text, however, may cause you to lose your site’s relevance and rank.
Instead, try to use keyword-rich anchor texts diluted with other relevant text.
Anchor text is the text that is hyperlinked to the content of your page.
Google uses this to determine the relevance of a page.
It should be relevant on its own, but also relevant within context.
Using generic or keyword-laden anchor text is not a good SEO practice.
Also, artificially keyword-rich anchor text can be seen as spam by Google’s algorithm.
If you use generic anchor text, you’re setting yourself up for failure.
As a link builder, you’ve probably noticed that anchor text is important to Google.
Keyword-rich anchor text can taint your link profile.
Historically, exact match anchor text has been used to manipulate backlink profiles.
Google Penguin introduced new measures to identify and contextualize natural language around anchor text.
For instance, you can now use long-tail keywords to target exact-match anchors.
Impact of unnatural links
Google is constantly trying to improve its algorithms, and its latest update, known as “Penguin”, impacted websites that have a large number of low-quality and unnatural links.
This update has affected both global rankings and specific pages on websites.
It is important to understand the impact of unnatural backlinks before trying to recover your site’s rankings.
Here are some tips that may help you avoid this problem.
Using the Disavow Tool is one of the most effective methods to remove these unnatural links.
Using this tool will require you to exhaust your efforts to clean up any links.
Make sure to visit the site that contains the unnatural link, and determine whether it is relevant to your site.
If you’re not able to contact the owner, try Google’s, Disavow Tool.
Once you’ve contacted the owner of the website, submit the disavow request.
It should be sent within 30 days, so don’t delay.
While building a natural link profile is beneficial, using spammy strategies is not.
You don’t know which keywords to target, and you’ll likely get flagged for being a spammer if the backlink is toxic.
You can also end up penalized by Google by using keyword-rich anchor texts.
In addition to wasting your time, this strategy will result in poor SEO rankings.
If you’re looking to rank highly in search, you need to use SEO best practices.
Avoiding toxic links is essential for your rankings.
Toxic backlinks come from sites with unnatural content, are not indexed by Google, or are generated by people who don’t know anything about SEO.
Some webmasters sell services for this purpose and offer unnatural backlinks for a small fee.
Although these techniques may get you top search results, they come with a price.
In the long run, your site will get penalized by Google.
Google encourages high-quality websites to have high-quality backlinks.
However, it punishes websites that use manipulative link schemes.
Google’s Penguin algorithm is designed to identify websites that have a large number of bad links.
The impact of unnatural backlinks on rankings can be drastic, and your site could be removed from Google altogether.
So, the best way to fight these links is to make sure they are as high-quality as possible.
What is the Best Link Building Strategy?
If you are in the business of digital marketing, then you should be familiar with the basics of a good link-building strategy.
Using an SEO audit is one of the first steps to optimizing a website.
An SEO audit improves the relevance of a website in the eyes of search engines.
In addition, a high-quality link-building strategy focuses on creating a real business impact.
Listed below are some of the most important aspects of a high-quality link-building strategy.
There are numerous benefits to guest blogging, including its organic growth and the use of social signals.
For example, if your site has been mentioned in an authority publication, or if there are positive testimonials about you from past customers, you have built a trusting relationship with the site owner.
Your guest post on a respectable website also provides you with an opportunity to showcase your writing style and your brand, which can lead to more opportunities.
In addition to increasing traffic to your site, guest blogging is a great way to build your brand and raise your SEO rankings.
If your blog is about electronics, for example, you can use your guest post to invite your readers to visit your website and buy the latest electronic gadget.
Guest blogging is an effective link-building strategy, but you must ensure that you offer quality content.
By following these tips, you can make the most of guest blogging and create more links for your website.
Choosing which websites to guest blog on will affect your link-building strategy.
When choosing the right sites to guest blog on, check their domain authority and page authority.
Stronger metrics are likely to transfer PageRank.
However, if your target website has low Domain Authority, then it is a good idea to focus on mid-tier blogs and authority sites.
The latter blog types often take cues from the former, and you can benefit from the quality of their content.
Before you pitch your guest post, make sure to choose the right domain.
If the website accepts guest posts, choose a domain with high Domain Authority.
Otherwise, it is unlikely you will get a decent quality backlink. Remember that the more high-quality links you generate the higher the PageRank will be.
That is the ultimate goal of guest blogging.
Don’t underestimate the power of quality backlinks for your website.
Guest blogging can be a great way to establish your brand name and gain more links.
While it is not the best link-building strategy, it is still an effective method to build brand authority.
But it’s more about building social proof than link authority.
Tireless IT Services is one such company.
For more information on how to use guest blogging to boost your business, visit Tireless IT Services.
The link-building strategy that it promotes is an invaluable part of online marketing.
Recycle expired domains
When you recycle expired domains as a link-building strategy, you can get a leg up on your competitors.
Domains with high-quality content are usually more valuable than new ones.
However, there are a few factors to keep in mind when purchasing expired domains.
Make sure to buy a domain with a steady traffic stream.
This will mean it has high-quality content and should not be difficult to reactivate.
The best way to find expired domains is to subscribe to one of the many domain marketplaces online.
These marketplaces are usually free to sign up for but you will need to create an account and provide credit card information.
They also take a 15% commission on every transaction.
Once you have signed up for an account with a domain marketplace, you can begin browsing their database.
There are three ways to buy expired domains.
An important step in implementing this strategy is to find expired domains with good authority.
They may already have links to your niche, which can be a good way to get a jump start.
Then, once the expired domains are active, you can redirect them to your main site and start generating links.
If you’re lucky, you might even be able to get some money for these domains.
Unlike other link-building strategies, recycled domains are not usually considered high-quality targets.
But some of them are equal to link-building jackpots.
Just remember to regularly update them so that you don’t leave a ‘footprint’ for Google.
You’ll be glad you did. So make the most of this opportunity by recycling expired domains.
It can be a powerful link-building strategy, but only if it’s used wisely.
When choosing expired domains for recycling as a link-building strategy, keep in mind a few key factors.
First, look at their relevance to your niche.
Look for referring domains and anchor text that relate to your niche.
If they’re not related to yours, don’t purchase them.
A general niche like interior design shouldn’t be a good choice.
Also, make sure the domain has been indexed by Google.
An unindexed page won’t be worth much in the SEO world.
Besides being an excellent link-building strategy, infographics are a great way to promote your content.
These visual pieces of content can rank for keywords and lead to calls-to-action for the viewers.
f done well, infographics can be distributed on social media and reach specific niches. In addition, they are a compact way to increase the size of your content. Just make sure you create high-quality infographics.
Before you publish your infographic, make sure it includes your keyword-rich anchor text.
Including keywords in the filename and alt text will help Google find your infographic and present it in image searches.
Your infographic should be less than 1.5 MB, as users do not like to wait for a large image to load.
Moreover, you can use infographics to promote a product page or a category.
The best way to promote your content is to use infographics on your website and share them on social media.
If you’re a luxury cosmetics brand, you could create an infographic focusing on green beauty.
Using natural-looking ingredients, you can even create an eco-friendly beauty routine for your customers.
Make sure your infographic has a narrative or logical conclusion.
Then, share it everywhere you can.
Don’t forget to track the success of your infographics with analytics software.
In case the infographics you share aren’t good, Kissmetrics has put together a list of 19 warning signs you should look out for.
In addition to being visually appealing, infographics can also contain information and statistics that are of interest to your target audience.
They can be shared among different audiences, which will lead to increased SEO rankings and an even greater flow of backlinks to your site.
So, if you’re interested in making your infographics the best link-building strategy, it’s time to get creative!
And don’t forget to include a social sharing button for them to share it.
Creating an infographic should involve careful research and planning.
The topics should be appealing to readers and in demand.
You can find examples of infographics on Pinterest or Google Image Search.
The DeLone and McLean SUCCESS model explains this.
Moreover, infographics are more effective than plain text when it comes to SEO because they give the audience more insight and intrigue, which will eventually lead to more shares and backlinks.
Using social media networks
Inbound links are incredibly important for your website’s SEO performance.
In addition to helping boost your organic search rankings, they can also increase traffic to your site.
While using social media for link building isn’t a new strategy, it is often not utilized to its full potential.
Social media platforms are an effective and less expensive way to build backlinks.
These platforms are also great for building community and connecting with people who share common interests.
While it might seem like an uncomplicated strategy, the basic principles of social media are still essential to the process of link building.
When establishing your social media presence, remember that the key to success lies in listening to others.
If you’re trying to influence webmasters, you should always act with natural and genuine engagement.
This means responding to audience questions, sharing relevant content, and commenting on their posts.
While many people don’t associate social media with SEO, it can have important marketing benefits for your website.
Using social media together with your traditional link-building strategies can produce benefits such as increased site visits, brand recognition, authority, and engagement.
These results are often accompanied by an increase in sales.
Using social media for link building doesn’t have any direct effect on Google’s rankings, but it is definitely beneficial to your SEO efforts.
Among the most effective link-building techniques is ego baiting.
This tactic is extremely simple and can generate a massive amount of social shares and links.
An example of this is Richard Marriott’s expert roundup post on SEO, which generated over 130 comments and 237 unique links from 46 root domains.
Using social media for link building is one of the best ways to build community and connect with other people.