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Making Money with Articles: Banner Advertisements

When you are trying to make money off of the articles on your website, it is important to effectively promote your site to attract customers and see just what a good, quality site you have.

There are several ways to market and promote your website, one of them being though banner advertisements.

What Banner Ads Can Do For You

Banner ads can help bring visitors from other sites to your own. Although monthly fees can be expensive to advertise on high-traffic sites, it may be cheaper and a faster way to see significant revenue from your website efforts, rather than waiting for SEO techniques to bring your site to the top of search engine results.

Aside from paying to advertise on someone else’s site, there are also free banner exchanges to choose from. We will look at the pros and cons of each banner advertising method below.

Free Banner Exchanges

Free banner exchanges are when you and other sites exchange each other’s banners. Their banner will go on your site, and your banner will go on their site.

Although this option is free, there are two key problems with it. First, if you want your banner on a significant number of sites, it will mean cluttering your site up with these banners.

This could even shoot you in the foot if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may click on your banner exchange links. Second, you have to be careful about the sites that you exchange banners with.

Some sites like to gather many banners to be a directory or portal site without having to have any actual content. These “banner farms” or “link farms” will do nothing positive for your site, and, in the meantime, you will bring them potential traffic.

Paid Banner Ads

As we saw above, paid banner ads cost money, but they will eventually pay off if you choose the right ones. You need to ensure that the site produces the amount of traffic they say and that they have your ad placed to invite visitors to click without being too pushy. You also want to choose a site that does not house too many other banners on the same page as yours or that there are no competitor links on the same page.

Banner ads can end up being profitable for your site if you go about it the right way. If you decide to check out banner advertisement as a marketing avenue, keep the above tips in mind.

Making Money with Articles: Banner Advertisements

Making Money with Articles: Banner Advertisements

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