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Why Are Backlinks Important For SEO?

Why Are Backlinks Important For SEO?

When you use search engines to perform keyword research, you should be aware of how backlinks impact the rankings of your site. In the beginning, search engines did not use links to rank results, and they did not return results based on human evaluation. In order to compensate for this, Google’s founders started to rely on votes cast by external pages, called backlinks. A recent study by Authority Hacker revealed that backlinks are one of the most powerful correlated factors of SEO success.

Anchor text is a vote of trust

You can increase your site’s SEO ranking by having high-quality backlinks. These are links from other websites that link to yours. Google gives more value to links with related anchor text than other links. So, when building links, use the right keywords for each link. Ideally, your backlinks should point to high-quality, relevant sites. Remember that the quality of links from other sites may also matter.

Dofollow and nofollow links

Dofollow backlinks are better for SEO because they provide a higher level of authority for a website. The links also pass PageRank value from the original site to the destination. They help search engines analyze and rank content faster. Thus, they increase a web page’s visibility for the target keywords. In the end, a good SEO strategy should have a mix of both types of backlinks.


A good way to boost your SEO is to build backlinks from reputable websites and popular blogs. Backlinks from reputable sites carry weight in Google’s algorithm. These links also enhance the reference profile of the site. Various tools are available to analyze the links of your competitors. Ahrefs, Semrush, Majestic, Serpstat, and Link Strategy can be used to identify relevant backlinks.


There are many benefits of generating authority backlinks. These backlinks emphasize a variety of positive factors about your website. Low-authority backlinks are often ignored by Google, as they are not as relevant to your site. High-authority backlinks are generated by PR campaigns. These campaigns generate better-targeted traffic. Your goal in SEO is to attract users who are interested and engaged in your content. Engaged users will eventually turn into customers.


While you can use geo-targeting for local SEO, it doesn’t necessarily help e-commerce websites. If your site is purely about hunting, you won’t benefit from geo-targeting. Instead, look for websites that target local, niche, and subject-related searches. These types of backlinks will help you rank higher in local search results and engage with local customers. You can use these types of backlinks to boost your ranking on Google and other search engines.

Google’s distrust of link building schemes

There are many ways to build links to your website. However, not all methods are ethical. Some unethical SEO practices use link spam as an excuse to avoid penalties. Google’s webmaster guidelines say that you cannot buy or sell links or manipulate their quality to improve your ranking. Therefore, it is important to find a legitimate way to build links. Below are some common methods that you should avoid using to increase your links’ value.

Why Are Backlinks Important For SEO?

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